“We are doing everything through corporate social responsibility funds and donations. But in the digital format – – has reached to 4 lakh users within a month,” he said, adding that the digital version will remain free for readers. It was sold at subsidized subscription rate of Rs 100 per annum. In the physical format, we could print 4,000 copies a month. “Digital distribution has become mandatory. The US-based Federation of Indian Association and the Gujarati samajs across the country have started popularising the digital version of ‘Balmurti’ through their network,” said Shukla. We have already created 12 sessions for those NRGs or their generation next who can speak Gujarati, their mother tongue but cannot read or write. “In tune with the new National Education Policy, we are making it interactive with embedded videos and audios. Shukla’s late father Jayant Shukla as a founding member had worked extensively for children’s education in Gujarat.
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